How do you get the nation to fall back in love with a 50 year old cereal?

You find the product truth then postion it as a cereal. Shreddies are not ‘just made’ in a factory on the Wirral, they’re lovingly ‘knitted’ by Nana’s. With a cast of over 100 Nana’s lead by the infamous Pearl, Ruth and Betty and shot by the wonderful Harold Swartz.

Knitting nana’s were born.

The campaign was voted as one of Britain’s favourites and lasted over ten years.

What’s the secret? Launch 40 secs

Charles Quality Control 30 secs

Frosted Shreddies

Honey Shreddies

Coco Shreddies

A vintage-style advertisement featuring an elderly woman with short brown hair, holding a box of Nestlé Shreddies cereal. The background is pink with a lamp and a chair. The text says, "If they aren't knitted by Nanas, they aren't shreddies," with a smaller caption, "We'd hate to see you disappointed."
A promotional poster for the television show "Not Bought Shreddies?" featuring two elderly women, one sitting in a chair with gray hair, glasses, and a blue sweater, and the other standing beside her holding a box of Shreddies cereal. The background has green patterned wallpaper with a floral table lamp to the right.
An elderly woman holding a box of Shreddies cereal, standing in a cozy room with a blue wallpaper and a lit blue lampshade. The woman is smiling and dressed in a gray jacket and wearing glasses.