How do you get the nation to fall back in love with a 50 year old cereal?

You find the product truth then postion it as a cereal. Shreddies are not ‘just made’ in a factory on the Wirral, they’re lovingly ‘knitted’ by Nana’s. With a cast of over 100 Nana’s lead by the infamous Pearl, Ruth and Betty and shot by the wonderful Harold Swartz.

Knitting nana’s were born.

The campaign was voted as one of Britain’s favourites and lasted over ten years.

What’s the secret? Launch 40 secs

Charles Quality Control 30 secs

Frosted Shreddies

Honey Shreddies

Coco Shreddies