Lovehoney

When people who are managing their weight find something that works, they can’t help but share it.

We created a new brand platform that gave the Slimfast brand back to the audience and inspired them to share their own stories with their own sassy powerful attitude across all channels. ‘Works for me’ brought a whole new tone of voice to the brand and a platform that allowed the brand to flex across their product range and relaunch new ones.   

‘Works for me’ brought a whole new tone of voice to the brand and a platform that allowed them to flex across their product range, old and new and bring in different ambassadors who were on their own unique journeys to share on their own platforms.

Using TV to get their product firmly back on the shelf.