Me to the power of tea

Breathimg new life into an ageing brand in a challening catagory

We repositioned the huge range of Heath and Heather teas (Typhoo) as a lifestyle brand that could empower a younger audience to search beyond to be the best they could be. We used social to build a personality and a lifestyle for each of the brands unique range of flavours and infusions.

‘ME TO THE POWER OF TEA.’

A woman with long black braids adorned with white daisies lying on a vibrant floral background with blue, pink, and white flowers, green leaves, and butterflies, promoting free dreams through herbal night time tea.

Print and OOH

A woman with long red hair wearing a floral dress standing in front of a vibrant, colorful background filled with various fruits, flowers, leaves, and insects, with the text "Me to the Power of Tea" overlayed.
A young woman in a light green dress stands against a lush, tropical-style background of green leaves and colorful flowers, with large white text that says 'Explore the warmth of ancient roots.' A white label at the bottom advertises Heather & Heather organic green tea and turmeric.
A woman with yellow eyeshadow and braids with flowers lying on a colorful floral and plant-patterned surface, with the text 'FREE YOUR DREAMS' and a label promoting herbal sleep aid products by Heath & Heather.
A woman with long brown hair wearing a floral dress holding a butterfly stands in front of a vibrant, leafy green background with coconut illustrations and white flowers. Large white text reads, 'Me to the power of tea,' and there is a white label with the Heath & Heather brand info at the bottom.
A woman wearing a denim jacket standing in front of a green leafy and purple floral background with bold white text that says "OBEY YOUR THIRST TO EXPLORE." There is a label for organic oriental chai and liquorice tea, and a logo for Heath & Heather. Social media icons for Facebook and Instagram are also visible.
Two smartphones displaying Instagram posts: the left with a woman holding a pink flower near her mouth and the right with a woman drinking from a patterned tea cup.
Digital billboard in an urban setting advertising a free night tuning event with floral background and a woman lying down, promoting health and wellness.
Two smartphones displaying Instagram posts from the account heatherandheathertea with the text "Me to the power of tea" over images of women. The left phone has a woman with long dark hair and floral dress, the right phone has a woman with long red hair and floral dress, both surrounded by colorful floral backgrounds.
A vintage pickup truck decorated with colorful tropical and floral-themed paint, featuring the words 'Welcome to the Power of the' and 'Health & Creativity' on the side, parked on a city street with a few people nearby.
A woman with braids and bright yellow eyeshadow smiling and holding a blue patterned teacup in front of a colorful floral background.
Clock showing 10:08 next to a box of Heather Heather Organic Soft & Sleepy Night Time tea with floral and moon design, a pink flower, green leaves, an amber medicine bottle, a blue sleep mask, a white cloth, and a pink flower.
A scene with a Heath & Heather organic night time tea box, tea packets, a white mug with star patterns, a small candle in tealight holder, a silver container with a lid, and a string of decorative lights against a bluish textured background.
A woman with short wavy hair wearing a denim jacket and jeans, standing in front of a vibrant, illustrated backdrop of green leaves, purple flowers, and purple butterflies, holding a purple flower near her eye.
Flat lay of travel and outdoor gear on a white surface, including a purple rain boot, a tropical leaf, a camera, a purple mat, a black mesh bag, and a box of herbal tea.
A box of Heath & Heather organic herbal tea with a pair of black headphones placed on top of it, set against a background with purple and green leaf illustrations and the text 'H&H's Festival Throwback'.
A young woman with brown hair and green eyes holding a glass cup of yellow tea, looking at the camera, with a green leafy background.
A photo of a green tea and turmeric herbal tea box labeled 'Heath & Heather,' orange slippers, a straw hat, a watch with a leather strap, a bright orange flower, and a green bag, arranged on a surface.
A woman in a lime green dress standing in front of a vibrant tropical backdrop with green leaves, pink lilies, and orange and purple flowers.