Mondelez
Breaking through in the me-time occasion
Green & Black’s launched its new Velvet Fruit range with the evening me-time moment in mind. But with so many options, and behaviours firmly established, we needed to find a clever way to earn consideration. Our me-time treats of choice are deeply ingrained. Trying something new comes with a risk – what if I don’t like it? Using neuroscience research we found that simply handing out samples is rarely effective, even if your product is delicious. There needs to be a multi-sensorial element to connect, be memorable and drive purchase. We recreated an indulgent, peaceful me-time moment for people to enjoy in the midst of the hustle and bustle of their day. We created cosy corners as pop-ups in train stations and shopping centres, offering people sensory sampling: the chance to try Green & Black’s Velvet Fruit in our sumptuous tasting chair, captured on a cinemagraph they could share.
Green & Black’s
Volvic
Unbottling the unstoppable with an unmissable aexperience.
In a three year activity, which formed part of Volvic’s three-year sponsorship of Tough Mudder, we designed a unique brand experience to addsreal value to those taking part. First the unmissable obstacle of the Volvic Volcano ramp, followed by the Volvic Volcano hot tubs - giving those who ‘Unbottled their Unstoppable’ a distinctive reward.
Belvita
UK. Good mornings from Belvita
We designed a national campaign to give commuters a much-needed lift in the morning. Belvita piano’s delighted busy comuters with some melodic pleasure – combined with tasty breakfast biscuits – all over the UK.
Golden Oreo
Inspiring people to trial a new ‘wonderfilled Golden Oreo in busy urban locations.
Continuing Oreos wonderfilled campaign, we created childlike wonder in a sampling experience that turned the everyday routine of adults into a magical shareable moment.
