Works for me
When we finally find something that works, we can’t help but want to share about it.
We gave a dusty old 70’s weight-loss brand a positive attitude and new lease of life with a 360 campaign that repositioned it as a simple, doable option with new products, new food and tools. We kicked-off with a content film to showcase the new SlimFast attitude and created a new brand platform that gave the Slimfast brand back to the audience and inspired them to share their own stories with their own sassy powerful attitude across all channels.
SLIMFAST – Works for me
‘Works for me’ gave a new tone of voice to the brand and a platform that allowed them to flex across their product range, old and new. We invited a diversity of ambassadors to share their unique journeys on their own platforms. Using TV to get their product firmly back on the shelf. We redesigned the website with a new look and a new attitude,
populated by real people and their real-life success.
We enlisted the help of celebrity Alexandra Burke as our brand ambassador, alongside other like-minded people,
and created a fully intebgrated campaign to launch the ‘Works For Me’ platform.
