Works for me

When we finally find something that works, we can’t help but want to share about it.

We gave a dusty old 70’s weight-loss brand a positive attitude and new lease of life with a 360 campaign that repositioned it as a simple, doable option with new products, new food and tools. We kicked-off with a content film to showcase the new SlimFast attitude and created a new brand platform that gave the Slimfast brand back to the audience and inspired them to share their own stories with their own sassy powerful attitude across all channels.

SLIMFAST – Works for me

‘Works for me’ gave a new tone of voice to the brand and a platform that allowed them to flex across their product range, old and new. We invited a diversity of ambassadors to share their unique journeys on their own platforms. Using TV to get their product firmly back on the shelf. We redesigned the website with a new look and a new attitude,
populated by real people and their real-life success.

A woman eating noodles from a bowl with a spoon, promoting SlimFast SlimFast Chicken Tikka Masala flavor, with text advertising the product as a low-calorie meal option.
  • An open magazine, showing an article titled "Beautiful Bangkok" with images of a pagoda and city market, and a page with an advertisement for SlimFast noodles, featuring a woman eating noodles.
  • Six packets of Slimfast Vitality meal replacement shakes in various flavors and colors, presented against a colorful splash background with the text "Crammed with Deliciousness" underneath.

We enlisted the help of celebrity Alexandra Burke as our brand ambassador, alongside other like-minded people,

and created a fully intebgrated campaign to launch the ‘Works For Me’ platform.

Woman with wavy brown hair eating from a box of SlimFast meal replacement, holding a fork with spaghetti, against a plain gray background.
People sitting on grass at a festival, with a crowd gathered in front of a stage in the background. The image has text promoting Glasto next weekend, with the slogan "Got My Shake On" and branding for SlimFast.
A woman with long hair enjoying outdoors, smiling with eyes closed, wearing a denim jacket, with a body of water and trees in the background, overlaid with text that says, 'I'M ONLY HERE FOR THE FRIDAY'.
A woman celebrating with her arms raised, smiling amidst colorful confetti, with overlaid text that reads, "I CAN AND WILL. WATCH ME."
Close-up of a breakfast dish with scrambled eggs, avocado salad, and sour cream, with overlay text promoting a low-calorie meal from Slimfast.
A woman jogging past a colorful, graffiti-style painted brick wall with the text "Mondays belong to go-getters" overlaid in bold red and white letters.
Person lying on bed with hair spread out, wearing a gray shirt, and text overlay that reads, "A great day starts with a good night's sleep."
A white plate with a sausage and sweet potato hash garnished with microgreens, served with a fork, on a green napkin.
Woman with long brown hair holding a cup of Slimfast spaghetti bolognese, using chopsticks to eat. She is wearing a white top and sitting on a couch with a neutral background and greenery outside.
A tall glass of chocolate protein shake with ice cubes and a striped straw, placed on a white surface with two raspberries beside it.